Multi-channel eCommerce Platform

The coAction.com platform is an on-demand, multi-channel eCommerce platform built from the ground up to provide a single portal that connects your customers with your sales, marketing, finance and customer service teams throughout the entire commerce lifecycle from order to cash.

The coAction platform is built to address the following key business problems:

Common customer service and marketing tools such as shopping carts product management, order management, invoicing and support are disconnected and do not communicate well with each other
Deploying and managing an on-premise collaboration software infrastructure is costly in both dollars and manpower
Mobile eCommerce is an emerging, largely untapped market segment which requires a different approach from traditional eCommerce solutions

Why the coAction platform?

Consistent and rich desktop-like experience (no page refreshes, instant updates, and fast searching) across all modules, and accessible through multiple media channels
Advanced, attractive mobile interface that requires no proprietary app to use improves customer adoption and return rates

Provides you with the ability to share and collaborate with internal users, external partners, and customers in an intelligent, secure and intuitive manner
Software as a Service (SaaS) platform that leverages cloud technology to provide fast, secure, and scalable applications with no hardware or infrastructure costs
Customizable interface that requires no programming knowledge or expertise to configure
Powerful modules such as Product Information Management, Order Management, Web Invoicing and Payments, Service and Support and others in one unified, turn-key platform

The coAction.com platform begins with an advanced SaaS foundation and builds upon the core concepts of customer service, workflow management, and efficient financial processing to provide a variety of eCommerce collaboration modules.

Multi-Channel Portal Features

Enterprise portal customized with your logo and skin keeps you connected with your customers, wholesalers, and distributors
Easy Integration with your existing ERP and CRM systems
Hosted, web-based solution is always available through multiple channels (web, mobile, etc.) with no software to install
Extensible data model and customizable communications templates enable you to present the data you want, in the manner that you want
Keep track oworkf all customer interactions for improved customer service
Provide invoice and account information, including bill images and statements
Furnish a self service support portal for claims, returns, and support
Built-in reports and dashboards present enhanced value to your customers
Segregate duties and responsibilities through a robust security model

eCommerce Platform

Leverage product information across eCommerce channels
Data governance and compliance
Multi-site and internationalization
Search Engine Optimization (SEO) with PIM:

Deliver optimized product data to online channels
Improve the visibility of products to search engines
Reduce the costs of downstream SEO
Support international SEO as part of language translation process in the PIM

Reduce Time to Market:

Reduce time to market through optimised tools and processes governed by STEP
Eliminate “on shelf, not on sale” products
Simultaneously launch new products across all channels
Scale to support category and range extensions for online channels

Business and online categories

Platform Benefits

Presence - Provide 24/7 online access to customer service across the world
Collaborative - Increase customer satisfaction through superior interaction tools
Customizable - Deploy a custom-designed, on-demand software solution with your branding for a fraction of the cost
Cost saving - Reduce customer support costs and costly delays for customer issues
SaaS based - No software to install or maintain

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