Product Information Management

coAction.com Product Information Management is a robust solution for leading retailers, catalogs and manufacturers to aggregate, manage and enrich product information from disparate sources. Product data can be entered manually, via batch loading or web services, and through integration with 3rd party tools such as ERP or data warehousing applications. Product suppliers/vendors can access coAction.com PIM through a vendor portal to provide accurate product information and shorten the time it takes to bring a new product to market.

coAction.com PIM lets users leverage the solution for the following:

Product Content Management
Web Catalog Management
Digital Asset Management
eCommerce
Data Governance and Compliance

Multi-Site and Internationalization
Search Engine Optimization (SEO)
Reduce Time to Market
Catalog Management

Product Content Management

Leverage product information across e-Commerce channels through master data management
Create and maintain large product catalogs
Acquire product data from multiple sources, including suppliers, syndication sources and internal business systems
Optimize product content management to enable improved site search, search-based merchandising and search engine optimization (SEO)
Support product merchandising through cross-sell links
Create and maintain versions of product information for market segments, micro-sites and mobile devices
Link structured product information to unstructured content, including images, documents and multi-media
Support globalization through localized product information and catalogs
Optimize the update of the online catalog with product updates and new product introductions
Syndicate product information and product catalogs to marketplaces and affiliate sites
Benefits of Product Content Management (PCM) functionality:
- Ensure high quality product information that will improve online customer satisfaction and sales
- Deliver consistent product information cross channels including point of sale (POS), print and customer contact services
- Integrate with business systems and the eCommerce platform providing master product data management

Web Catalog Management

Online hosting of your product catalog provides your customers with a virtual storefront
Create and maintain browse-hierarchies for more effective web catalog management
Group products in categories
Drag and drop products from PIM master data into your catalogs
Cross-link products for cross-sell and up-sell opportunities
Manage product information content displayed on the website
Create and maintain product groups (such as kits)
Link digital media assets including images, video, and PDF documentation
Include metadata for site search and SEO
Maintain multilingual catalogs

Digital Asset Management

Import and manage digital assets in multiple formats
Create and maintain asset metadata such as search tags and descriptions
Link digital assets to master data entities including products, locations and suppliers
Key features of digital asset management functionality include:

Workflows for asset approval, file conversion and multi-channel publishing
Enterprise-wide digital asset management via a user friendly application
Support for more than 50 file formats
One file for all channels, with automated conversion to channel-specific formats on export.
Full support for rich media file types, including video and sound files.
Centralized database hierarchy allows for one file to be stored in multiple folders with no duplication.
Multiple department-specific hierarchies, as well as localized hierarchies for global businesses.
Automated asset metadata import for file characteristics
Extended system-defined metadata attributes to meet your specific business and process needs
Ability to localize assets for multiple markets, brands or languages
Built-in and customized reporting capabilities

eCommerce

Leverage product information across e-Commerce channels through master data management
Define product attributes such as price lists, dimensions, business units, product groupings, etc.
Data Governance and Compliance
Multi-Site and Internationalization
Search Engine Optimization (SEO) with PIM:

Deliver optimized product data to online channels
Improve the visibility of products to search engines
Reduce the costs of downstream SEO
Support international SEO as part of language translation process in the PIM

Reduce Time to Market:

Reduce time to market through optimised tools and processes governed by STEP
Eliminate “on shelf, not on sale” products
Simultaneously launch new products across all channels
Scale to support category and range extensions for online channels

Business and Online Categories
Segregate Duties and Responsibilities

Catalog Management

Gathering product information and images
More effective communication between merchandising and creative teams
Automation to support the catalog management process
Serve demand for more pages and more versions
Synchronize print and online channels
Master product database
Integrated Digital Asset Management (DAM)
Merchant planning tools for product selection and product commercial data review
Version creation and management for brand, region, language or price
PDF proofing, correction and approval process

Twitter Linkedin Facebook